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Selling Skills Mastery

Comprehensive development of the broad set of personal selling skills capabilities. These include hard and soft skills that empower you to consistently and effectively persuade, build relationships, retain and serve customers while driving sales revenue.

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The program enables you to align acumen (insight and understanding) to mastery (expert skill) for building loyal customers. This involves a data-driven, customer-centric approach that fosters emotional connections and delivers consistent, exceptional experiences. This process transforms customer understanding by the salesforce into expert execution at every touchpoint.

The Selling Skills Mastery Program (SSMP) will help you develop your selling, negotiation, analytical skills, decision-making, influence and communication skills. This training will equip you with powerful communication techniques, strategic thinking, and emotional intelligence to achieve mutually beneficial outcomes for your customers.

How The Program Will Help You


The program will help you to learn and apply key skills in:

  • Communication and Active Listening
  • Managing the Sales Process Effectively
  • Product Knowledge and Data Analysis
  • Prospecting and Networking
  • Persuasion, Persistence and Resilience
  • Negotiation and Emotional Intelligence

You’ll leave with proven tactics for customer acquisition, customer retention and align go-to-customer initiatives and sales activities to make faster progress toward company revenue and customer retention goals. 

Who Should Attend

Executives who are responsible for delivery of sales revenues through a company’s sales teams, customer experience and sales efforts.

  • Sales Managers.
  • Customer Experience Executives.
  • Sales Executives/Sales Team members.
  • Relationship Managers.
  • Entrepreneurs.
  • Owner Managers.


Program: Format and Structure

Participants will be able to practice their skills in a series of challenging, innovative exercises based on today’s business environment and customer scenarios.

  1. Carefully selected industry experienced faculty bench.
  2. In-Person four (4) days program
  3. Practice in a low-risk environment with constructive feedback.
  4. Use of challenging exercises, case studies, audio visuals.
  5. With real-world scenario tools and role-playing,
  6. Graduation and Certificate of Completion

 

Insights to Note


Top companies around the world invest heavily in selling skills training programs to empower their sales force to acquire and apply skills in customer acquisition, relationship building and customer retention. With globalization and remote teams, the demand for selling skills mastery has also grown rapidly and investing in selling skills training not only enhances your professional toolkit but also opens doors to better business outcomes. 

Enroll Now!!!!

Get in Touch

We'd love to hear from you

Have questions about membership or want to learn more about how IFFB can support your family business? Reach out to our team directly.

Contact Details

info@institutefamilybusiness.com
pouma@institutefamilybusiness.com

+254 722 111 104
+254 722 259 855

Zarafa Suites, 3rd Floor
Ring Road, Kilimani
P.O. Box 16776 – 00101 Nairobi, Kenya

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