Job Purpose
We are looking for a self-motivated, results-oriented Business Development
Executive to sell professional services and corporate training programs. This is a
B2B business development role, and the job holder will be expected to prospect
and find new business clients, retain the existing clients, pitch learning solutions
to decision-makers and partners and close training sales programs. The goal is to
connect company needs with the right skill-building programs, helping
organizations improve their teams` talent while driving revenue growth.
The job holder will report to the Head of Business Development.
Relationships and Contacts
• The CEO and Head of Business Development.
• Events and Programs Administrator.
• Talent Partners across different sectors, nationally and regionally.
• Faculty and Consultants.
• Professional, Statutory and Regulatory Bodies.
• Service providers to the various programs.
• Collaborative partners and partner training organizations.
• Interdepartmental relationships with colleagues across the company.
Roles and Responsibilities
Sales & Prospecting
• Find and qualify new B2B clients (corporates, SMEs, NGOs, and
institutions).
• Using various techniques and networks to build a strong sales pipeline.
• Set up meetings with human resources, learning & development directors,
and business owners.
• Programs selling and marketing activities, identifying, following up and
converting sales leads aimed at generating participants for programs.
• Maintaining and developing relationships with new and existing clients
for new and repeat business and supporting industry linkages so that
they continue to use our company as their knowledge partner.
• Participate in networking activities to generate leads for conversion.
• Use social media platforms to generate leads for conversion.
• Participate and support promotional activations and events to generate
leads.
• Prepare and confirm participants list for training programs.
Pitching & Solution Selling
• Facilitating training needs assessments with clients to understand their
skills gaps.
• Deliver engaging presentations and custom training proposals.
• Match the IFFB company training catalogues (leadership, technical skills,
sales, customer service) to client goals.
Account Management
• Build long-term relationships with corporate clients.
• Secure repeat training contracts and upselling advanced programs.
• Coordinate with the internal training delivery team especially the program
administrators and the faculty to ensure client satisfaction.
Proposals and Reporting
• Track and update all leads, meetings, and deals with the company CRM
software.
• Report on weekly and monthly sales progress against targets.
• Develop presentations and proposals to prospective clients and partners.
• Track and analyse sales data, providing regular reports and insights to the
management team.
• Develop and maintain key performance indicators (KPIs) to measure
revenue performance and effectiveness.
Budgets
• Report activity schedules and plans, maintain program expenditures
within budget parameters and achieve program revenue goals.
• Continually devise ways to increase customer satisfaction and deepen
client/partner relationships and maintain lasting client and partner
relationships.
Competencies & Qualifications
• Experience: 2 to 3 years in B2B sales, business development, or selling
intangible services/education. Strong sales and negotiation skills with
proven track record of achieving or exceeding sales targets.
• Budgets/Target: Demonstrated knowledge and experience in preparing
and monitoring budgets
• Education: Diploma or Degree in Business, Sales, Marketing,
Communications, or a related field.
• Skills: Excellent communication, negotiation, presentation abilities,
analytical and close-detail oriented, team player and good networking
skills.
• Personality: A team player with high proactivity, excellent organizational
skills, high creativity and problem-solving skills. Ability to effectively
research new emerging market opportunities.
• Tech Savvy: Comfortable using CRM tools, LinkedIn, and Microsoft Office.
• Languages: Fluent in English and Kiswahili (written and spoken)
If you possess the above competencies, have the relevant credentials and
experience, apply for the job by sending an application letter and your current
CV to email address: info@institutefamilybusiness.com
The closing date is 30th September 2026. Only short-listed candidates will be
contacted. Institute for Family Business (IFFB) is an equal opportunity employer.